How Amazon became the biggest platform in the US

Amazon has grown to become the largest country in the world and the biggest online retailer. However, Amazon had not always been in such a position. Through a well-defined goal and effective strategies, they grew into what they were. Here is how Amazon became the biggest platform in the US:

A broad range of products

Amazon offers a broader selection of products than any other company. Each of their products has a unique identification number which makes shopping easier for customers. People don’t have to buy from multiple stores anymore, they can just get all they want from Amazon. This helps Amazon to attract customers from different walks of life, and Amazon keeps offering to the customer what they are likely to buy in future. As such, it is the go-to platform for people who want an easy shopping experience. You can read more about Amazon and other online shopping platforms on UK collected reviews to know what their customers are saying about them. That way, you will get to know more from the customer perspective about why Amazon is preferred by most people to other platforms.

Free shipping and returns

Amazon was a pioneer in offering their customers free shipping and returns. This helped to bring about a surge in the number of people who shopped online. Even though it is hard to imagine a company doing this in this time, Amazon did and they were successful at it. This set them far apart from the competition as more people trusted them and patronized them instead of their competitors.

customer service

Excellent customer service

The quality of customer service is key to the success of any eCommerce business. If you haemorrhage your customers, these hurt people will go ahead and ruin your brand name, and your business may not recover from that for a long time. The internet has made it easier for a negative review to spread; this makes online retailers more susceptible to image damage from disgruntled customers. Amazon keeps offering informative and reliable customer service to all its customers across the globe.


Amazon encouraged its workers to create without the fear of failing. The company has a strong culture of innovation that makes it ahead of its competitors. Jeff Bezos, the owner, believes that one should continually strive for success and try new things even if it means failure.

Good hires

It is often said that a business is only as good as the hires managing it. Hiring the wrong people is detrimental to the success of any business, but nothing uplifts a company than talented management and workers. The CEO of Amazon ensured that he hired the best hands he could find and they steered the company so well that it became the biggest online retailer. Even though Amazon has had some financial downsides, they always came out stronger.

Emotional attachment

Another reason that accounts for Amazon’s wild success is the emotional resonance it has achieved in the minds of people across the world. A lot of people have grown emotionally attached to what Amazon offers. Once people get attached to buying from a certain company, it is hard for any other company to beat that. Even if the competitors offer the same value, it is almost too late to beat the winning team.